Course: Marketing Research and Strategy (MG-241-1) 

This course will utilize marketing research tools, processes, and results to assist managers, particularly marketing managers, in the decision-making process as it relates to developing a cohesive marketing strategy for a particular market andor business. It will also examine the critical relationship between research and the function of market planning and overall business strategy. A strong Internet focus allows students to gather market research data efficiently and effectively. Topics include research design, sampling methods, collecting both primary data (via questionnaires, interviews, and focus groups) and secondary data, interpreting data, and presenting results. This course is generally offered every other year. P: MG 231. 3 credits

Faculty:Credit: Day/Time:Pre-Regs:
5:30 PM 7:50 PM
5:30 PM 7:50 PM

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